Tidewater Public Affairs
Trusted Advocacy. Strategic Funding. Local Success.
Tidewater Public Affairs
Trusted Advocacy. Strategic Funding. Local Success.
Advocacy | Grants | Development
About Us
Tidewater Public Affairs specializes in federal advocacy, business development, and grant consulting for public, nonprofit, and private-sector clients nationwide. Like the shifting tides that inspired our name, the federal landscape is constantly evolving. We offer steady, strategic guidance to help clients navigate complexity, build influence, and seize opportunity.
With deep expertise in government relations, competitive funding, and stakeholder engagement, we help organizations align with national priorities, engage effectively with federal agencies and Congress, and position themselves for long-term success. Our team understands the intricacies of federal grantmaking, procurement, and policy—and how to translate them into meaningful results.
Whether securing funding, advancing a legislative goal, or managing the full lifecycle of a strategic initiative, Tidewater delivers calm, confident leadership when it matters most. We combine insight, relationships, and execution to help our clients make progress—no matter how strong the current.
Practice Areas
Government Relations & Advocacy
Strategic engagement and representation at federal, state, and local levels, including education sectors, to influence policy, advance client priorities, and secure legislative support.
Federal Grants Strategy & Funding Acquisition
End-to-end grant consulting services, from opportunity identification and proposal development to funding acquisition and post-award management.
Business Development & Capture Management
Targeted growth strategies for public, nonprofit, and private clients, including pipeline development, competitive analysis, and capture planning for government contracting and B2G markets.
Strategic Partnerships & Coalition Building
Facilitation of collaborative alliances, public-private partnerships (P3), and stakeholder engagement to amplify impact and leverage shared resources.
Trace Roller, Principal
Trace Roller is a results-driven executive with over 25 years of experience in business development and government affairs. He has a proven track record of driving growth, securing funding, and influencing public policy at the federal, state, and local levels. Known for his expertise in government contracting, federal grants acquisition, and coalition building, Trace consistently delivers impactful outcomes that advance client goals and support sustainable community benefits.
As Founder and Principal of Tidewater Public Affairs, Trace leads government relations, business development, and grant consulting initiatives for public, nonprofit, and private-sector clients. His early government experience includes roles in the Texas House of Representatives, Texas Department of Agriculture, and U.S. House of Representatives, providing deep insight into policymaking and stakeholder engagement.
Trace is recognized for transforming strategic vision into actionable results, leveraging an extensive network of public and private sector relationships to help clients gain competitive advantage and achieve meaningful policy impact.